Asian and European brands dominate the top of an annual survey of U.S. customer satisfaction with auto brands, though overall satisfaction with the industry dropped for the second year in a row.
And while customer satisfaction with domestic auto brands fell to a five-year low, Detroit 3 brands still managed to narrow the persistent gap with Asian and European rivals, according to the 2014 American Customer Satisfaction Index released today.
The latest survey found that overall customer satisfaction with automotive brands declined 1 point to 82 on a 100-point scale.
The gap between the score for the American brands, 80.75, and the leading European brands, 82.25, was 1.5 points this year, 1.2 points less than in 2013. The gap between Detroit 3 brands and their Japanese and Korean rivals, which averaged a score of 81.78, tightened by 1.07 points to 1.03 points.
Seven of the top 10 brands in the latest study are imports.
Read Article