Younger people ages 16 to 32 are interested in driving but are delaying getting a driver’s license more than previous generations, and are more conscious of a vehicle’s image and more open to import brands than older age groups, according to a study released Friday.
AutoTrader.com, a car shopping website, released its Millennial-focused “The Next Generation Car Buyer” study Friday during the Automotive Press Association meeting in Detroit. By 2020, Millennials are expected to represent 40 percent of car sales.
“Millennials do care about cars and they do intend to drive,” said Isabelle Helms, senior director of research and marketing analytics for AutoTrader.com. “They’re just delaying their purchase and cars are very much a very important part of their lives.”Read Article