Up until recently, financial motivations drove the behavior of car shoppers.
Today, many consumers shop for cars because of a constant desire for change, according to a new study.
According to results of an online survey of more than 1,000 drivers across the country, shoppers are viewing their car experience in the same vein as that of their cell phone. In other words, people enjoy their car for about a year, then they're ready for something else. Low monthly lease payments abound right now, so many drivers have become accustomed to simply making a similar payment month after month and periodically upgrading their ride, much like a mobile plan.
"Whether it's your car or your phone, we all live in this new mobile mentality," said Scot Hall, executive vice president of Swapalease.com, which conducted the study. "And it doesn't stop there, because consumers have become accustomed to change in many areas of their lives, including their residence, wardrobe, career path and even the people we decide to spend our lives with – for now."