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The numbers seem to speak for themselves: Despite all the talk about electric vehicles, Americans largely seem uninterested in buying them.

But a new mystery-shopper study suggests soft EV sales are at least in part the result of dealerships steering customers away from EVs and toward mainstream models the showroom staffers feel more comfortable selling.

“This lack of support for the EV shopper lessens the likelihood that they will make the decision to go electric” says Todd Markusic, vice president-research at Ipsos RDA, a market research and consulting firm that commissioned the study.



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Study Shows That Dealers Are Steering Buyers Away From EV Vehicles

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