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According to an Experian Automotive study, owners keeping vehicles longer are increasingly less likely to buy from that brand when they finally change the car.

For example, Dodge vehicle owners tend to keep their car longer than Ford buyers – but in turn the latter tops all other automakers when it comes to brand loyalty. Experian, a Chicago-area data analysis company, has conducted research that found consumers who keep their vehicles  for just 12 months are 57% likely to go for the same brand when purchasing the next model. At the other end of the spectrum, those who kept their vehicles for 12 years only hit a 34% return to the brand. According to the study, the critical point is at 36 months of ownership, when brand loyalty fell almost 10%.
 



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Study Shows The Worst Thing For Customer Loyalty Is Long Term Ownership

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