A General Motors new-vehicle incentive offered only to owners of GM vehicles plagued with defective ignition switches might have helped the automaker’s new-car sales in April.
Sales last month rose 7 percent from a year earlier.
GM recently sweetened the deal for owners of models included in the ignition-switch recall, which includes 2005-10 Chevrolet Cobalts.
Since early March, GM has been offering those owners $500 toward the purchase of a certified pre-owned vehicle. But it upped the ante by allowing those customers to qualify for employee pricing on a new vehicle. The incentives are in addition to any other incentives for which the consumer qualifies.Read Article