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Sergio Marchionne's risky, $6 billion plan to turn Alfa Romeo into a premium brand -- one that can challenge BMW and Audi and end decades of dismal performance -- begins with three new models that will arrive by the end of 2017.

Those vehicles -- and five more scheduled to follow by 2018 -- represent a huge undertaking for Fiat Chrysler Automobiles, although one that may finally be gaining traction.

FCA is set to show its new Giulia midsize sedan this week and will follow with a midsize SUV and flagship sedan, according to supplier sources involved in the projects.



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The Return Of the Italians!  Alfa Romeo Places BMW And Audi On Notice

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