Besieged by poor ratings, recalls and failed ad campaigns, 2007 was a tough model year for carmakers.
This made the hits of the category all the sweeter for automakers, and the misses all the more disastrous.
One of the brightest spots was the success of the Toyota Tundra pickup, which splashed into the lucrative segment with two Super Bowl spots highlighting its towing capacity.
The success came at a cost, though. Toyota spent $1,404 on measured media for every Tundra sold. Its ad spending was nearly $250 million for the first nine months of the year.
2008 Detroit Auto Show Photo Gallery
2008 San Diego Auto Show Photo Gallery
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