SHARE THIS ARTICLE

Toyota Motor Corp.

is planning to name its $69,000 fuel-cell car Mirai, the Japanese word for future, a person familiar with the decision told Bloomberg.

The person asked not to be identified because the decision hasn’t been made public. The name of the car will be unveiled closer to when it goes on sale, said Danny Chen, a company spokesman, declining to comment on Mirai, which has been trademarked by Toyota in the U.S.

The maker of the Prius hybrid is betting that consumers will embrace fuel-cell cars over pure-electric vehicles, pushed by Nissan Motor Co. and Tesla Motors Inc. Toyota plans a sticker price of about 7 million yen ($69,000) for its first model based on the technology, which which go on sale in Japan before April.



2014 Detroit Auto Show































2014 Detroit Auto Show



Read Article


Too Expensive? Toyota's $69K FCV Fuel Cell Car To Be Named Mirai

About the Author

Agent009

User Comments

RobertPaulson
TheSteve
MattDarringer
MorePower
40flash

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]