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Google and Apple reportedly have performed a tactical retreat in their efforts to disrupt the car industry, and shifted from making cars to developing software for autonomous driving and infotainment. It will be a hard sell as large global automakers devote more resources to coding their own. This week, Toyota and Renault-Nissan joined the growing chorus of “Google, no thanks.”

“Many say carmakers have no future, and that they will become commodity producers, because Google, Apple, Microsoft or Tesla will take the lead in the automotive business in the future. We don’t want to give them the space to do that,” Toyota’s Executive Vice President Didier Leroy told a small group of reporters at the company’s Tokyo HQ yesterday. “Do you believe we will just open the door and say go ahead? No, we won’t let them come inside like that,” Leroy added.



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Toyota And Nissan Both Close The Door To Future Apple And Google Partnerships

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