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Toyota Motor Corp. lowered its global sales target for the new Prius gasoline-electric hybrid, as low fuel prices reduce demand for fuel-efficient cars.

The fourth-generation Prius, which went on sale in Japan today, will launch early next year in Europe and the U.S.

Toyota now targets average global annual sales of 300,000 to 350,000, the lower end of the 300,000 to 400,000 annual sales target for the previous model.



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Toyota Cuts New Prius Sales Projections As Gas Prices Tumble

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