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Toyota’s upcoming release of its first production fuel cell vehicle is certainly something of a gamble — as you no doubt already know — but could the company actually end up losing as much as $100,000 on every unit sold?

Possibly. Or at least that’s what one analyst is arguing. The former European Parliament President Pat Cox has argued that when the cost of building out hydrogen fuel infrastructure is factored in, that the potential costs for Toyota are set to be quite high.



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Toyota Prepares To Lose $100,000 On Every Fuel Cell Vehicle Sold

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