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Among the pick-up truck elite the Toyota Tundra is scraping the bottom of the barrel. It's just not desired among the few who do decide to add one to their fleet.

So, when I hear that Toyota is releasing a TRD Pro Series Tundra, I have to sit back and say "So, what?"

Where is the company's gamechanging pick-up that is going to take a bite out of Ford, General Motors' or RAM's market share? Is A Ford SVT Raptor rival really what the company needs? It seems sort of silly at the end of the day.

As I've previously noted, I am not an expert on the pick-up scene, so, perhaps I am missing something here. BUT, I am a bit curious — will the TRD Pro Series Tundra help sales at all?


Toyota's press release follow:

Toyota Releases Pricing for All-New TRD Pro Series Tundra


TORRANCE, Calif. – Let's Get Dirty! The highly anticipated launch of the all-new Tundra TRD Pro is nearly here. Already favorites among off-roaders, the 2015 Toyota Tundra will get even more capable with this new, aggressive off-road package designed by the experts at Toyota Racing Development (TRD).

The Tundra TRD Pro will start getting down and dirty when it reaches dealerships in late September 2014, joining its Tacoma and 4Runner TRD Pro Series counterparts.

Serious Specs for Serious Off-Roaders
With each part engineered, tested and tuned by Toyota and the experts at Toyota Racing Development (TRD), the Tundra, Tacoma and 4Runner TRD Pro Series are packed with authentic off-road capability and built to be pushed to the limits. Available on 4X4 models of Tundra, Tacoma and 4Runner, all TRD Pro Series vehicles will be equipped with:
TRD Bilstein shocks with remote reservoirs in the front and rear, for increased oil capacity and suspension travel
TRD-tuned front springs
Unique front grill with "TOYOTA" badging (pays tribute to early iconic Toyota models)
TRD floor mats
TRD shift knobs
Black TRD alloy wheels

A hot new color, Inferno, is joined by Attitude Black Metallic and Super White, cool classics for off-road rigs.

Tundra Like No Other
In addition to the shared features, the Tundra TRD Pro will be equipped exclusively with:
TRD front skid plate
TRD-tuned springs with 2" lift for the front of the vehicle
Decreased spring rate to improve ride quality over harsh terrain
All-black 18-inch TRD alloy wheels with Michelin Off-Road tires designed exclusively for Tundra
5.7-liter V8 with a TRD dual exhaust system
TRD PRO quarter panel bed stamping
Multi-reflector halogen headlights with black sport bezels and manual level control
Unique interior seat color with red stitching
Unique TRD Pro instrument panel ornament insert
Pricing

The manufacturer's suggested retail price (MSRP) for the Tundra TRD Pro will range from $41,285 for the Double Cab with a 5.7-liter V8 and 6-speed automatic transmission to $43,900 for the CrewMax V8 with a 6-speed automatic.

The MSRP for the Tundra TRD Pro does not include the delivery, processing, and handling (DPH) fee of $1,100. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
MODEL# MODEL GRADE MSRP
8321 Tundra TRD Pro Double Cab 4x4 V8 6AT FFV* $41,285
8351 Tundra TRD Pro Double Cab 4x4 V8 6AT $41,285
8371 Tundra TRD Pro CrewMax 4x4 V8 6AT FFV* $43,900
8373 Tundra TRD Pro CrewMax 4x4 V8 6AT $43,900

2015 TRD PRO SERIES PRELIMINARY SPECIFICATIONS

Tundra TRD Pro Tacoma TRD Pro 4Runner TRD Pro
Wheels 18" black TRD alloy 16" black beadlock style TRD alloy New 17" black TRD alloy
Tires Tundra exclusive Michelin Off-Road Package tires BFGoodrich All Terrain KO Nitto Terra Grappler
Shocks TRD-tuned Bilstein High Performance
-Bilstein front and rear digressive piston and valve design
-Bilstein ZoneControl 3-stage, positive sensitive valve design is sensitive to suspension input speed
-Increased shock size adds oil capacity for better heat management and increased control of cavitation

FRONT:
- 1.4" of additional wheel travel
- 60mm pistons > 46mm OE
- 18mm shafts > 12mm OE
-"Piggy back" remote reservoir

REAR:
- 1.5" of additional wheel travel
- 60mm pistons > 46mm OE
- 18mm shafts > 12mm OE
-"Piggy back" remote reservoir
TRD-tuned Bilstein High Performance
- Bilstein front and rear digressive piston and valve design
-Increased diameter shock size (front) and external reservoir (rear) adds oil capacity for better heat management and increased control of cavitation

FRONT:
- 0.75" of additional wheel travel
- 60mm pistons > 36/32mm OE
- 18mm shafts > 12mm OE





REAR:
- 1.5" of additional wheel travel
- 46mm pistons > 36/30mm OE
- Remote reservoir
TRD-tuned Bilstein High Performance
- Bilstein front and rear digressive piston and valve design
-Increased diameter shock size (front) and external reservoir (rear) adds oil capacity for better heat management and increased control of cavitation

FRONT:
- 0.75" of additional wheel travel
- 60mm pistons > 32mm OE
- 18mm shafts > 12mm OE




REAR:
- 1.4" of additional wheel travel
- 46mm pistons > 32mm OE
- Remote reservoir
Springs Unique TRD-Tuned Front Springs


- 2" lift for the front of the vehicle
- Decreased spring rate to improve ride quality over harsh terrain
Unique TRD-Tuned Front Springs


- 1.75" lift for the front of the vehicle
- Decreased spring rate to improve ride quality over harsh terrain
Unique TRD-Tuned Front Springs


- 1" lift for the front of the vehicle
-Decreased spring rate to improve ride quality over harsh terrain
Exhaust TRD Dual Exhaust


- Stainless steel system
- Polished steel dual wall tips
- Reduced back pressure
- Throaty rumble sound
TRD Cat Back Exhaust


- Stainless steel system
- Polished steel dual wall tips
- Reduced back pressure
- Throaty rumble sound
No Change from OE
Skid Plate New TRD Front Skid Plate

- 1/4" thick aluminum with oil pan access panel
- Black OE front skid plate TRD Stamped Front Skid Plate

- 1/4" thick aluminum with venting for front differential
Exterior - Unique "TOYOTA" front grill
- "TRD Pro" bed panel stamping
- Matte and Satin Black "TUNDRA" and iForce 5.7L V8 badging on doors
Multi-reflector halogen headlights with black sport bezels and manual level control
- Unique "TOYOTA" front grill
- Black "TRD PRO" external hard badge
- Black "TACOMA" badging on doors
- Unique "TOYOTA" front grill
- Black "TRD PRO" external hard badges
- Black front and rear lower bumper accent
Exterior Colors Black, Super White, and Inferno (all-new exclusive color)
Interior - TRD Shift Knob
- TRD Floor Mats
- Unique seat color with red stitching
- Unique IP ornament insert
- TRD Shift Knob
- TRD Floor Mats
- TRD Shift Knob
- TRD Floor Mats





Toyota Releases OFFICIAL Pricing And DETAILS Its All-New TRD Pro Series Tundra — Will This HELP Sales At All?

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