oyota was named the best automotive brand worldwide for the 11th straight year, followed closely by Mercedes-Benz and BMW, in Interbrand’s ranking of the 100 most valuable brands. Apple, Google and Coca-Cola remained the top three overall brands, but Toyota wasn’t far behind at No. 8, two places up from a year earlier. Toyota has been the most valuable automotive brand on the list since 2004.
Interbrand, a unit of advertising giant Omnicom Group, included 13 automotive brands on its list, a number unchanged from a year earlier. New to this year’s list is Land Rover, at No. 91, while Ferrari, No. 98 last year, has fallen off.
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