Toyota retained its title as the world's most valuable car brand in a new ranking, holding off BMW and Mercedes-Benz. Tesla, meanwhile, entered the top 10 for the first time, indicating the rising challenge traditional automakers face from so-called industry disruptors.
Toyota’s brand value rose 2 percent to $29.5 billion, according to the BrandZ Top 100 Most Valuable Global Brands study released today by market researcher Millward Brown.
High-value automotive brands
World's most valuable car brands in billions; rank in top global 100; % value change from 2015
1. Toyota $29.5 (28) +2
2. BMW $26.8 (33) +2
3. Mercedes-Benz $22.7 (39) +4
4. Honda $13.2 (74) -1
5. Ford $13.1 (75) 0
6. Nissan $11.5 (92) +1
7. Audi $9.5 (*) -6
8. Land Rover $4.7 (*) -5
9. Porsche $4.4 (*) (**)
10. Tesla $4.4 (*) (**)
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