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Toyota says reducing the monthly lease payment of its Mirai hydrogen-fuel-cell vehicle should help build awareness and boost purchase consideration for the nearly 1-year-old car.

“I think we felt like we needed to make an adjustment. Our evaluation was it would be a little bit helpful to have a more affordable payment,” Bill Fay, group vice president-Toyota Div., says here at a media preview of select ’17 Toyota models.



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Toyota Slashes Fuel Cell Powered Mirai Lease Price To Lure Buyers

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