Toyota Stands Up To Fuel Cell Critics By Releasing Video Titled “Fueled by Bullsh*t"

Toyota has a message for critics who call bullsh*t on hydrogen fuel cells: You’re right -- in one sense.

Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy.

The catch phrase: “We’re driving down the road, running on bullsh*t,” uttered by a dairy farmer as he wheeled the Toyota Mirai hydrogen fuel cell vehicle. It’s the first of Toyota’s multipart “Fueled by Everything” video series that looks to educate the public about the various renewable energy sources that hydrogen fuel can be created from.