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What do you get when you combine short memories with social media?

Answer: the trainwreck that is the United Auto Workers ratification votes this fall. Rarely in the course of this town’s epic labor-management history have such objectively rich contracts encountered such stiff resistance.

Blame, well, who — or what? Until now, the underappreciated power of Facebook and Twitter to turbo-charge critiques and outflank union leaders long accustomed to telling members what’s good for them and expecting enough of them vote accordingly? Partly.



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UAW Finding That Facts Spread By Social Media Is Achilles Heel In Contract Negotiations

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