UH OH! Did Land Rover Just Price Its All-New Discovery Sport TOO HIGH?

Seen last night for the very first time without any camouflage was the all-new Land Rover DIscovery Sport. Seen as a replacement for the Freelander — thank God — the all-new Disco is a vehicle that will be aiming to take on the likes of the Audi Q3, BMW X1 and Mercedes-Benz GLA-Class.

Or is that wrong? Is it really meant to go up against the Q5, X3 and GLK-Class?

2015 Land Rover Discovery Sport

Here's the thing. If it's the former, the company may have made a boo boo because it's a bit more premium than the other entry-level luxury sport-utility vehicles. Now, if it's aiming to take on the latter, the company may be onto something as it has 5+2 seating. It may be only able to fit a torso, but people do look at the extra two seats as a huge bonus.

Let us know what you think of the baby Land Rover's all-new asking price of $37,995*.

*This does not include the $925 destination fee.


2015 Land Rover Discovery Sport