US Chief Says Genesis Luxury Brand Will Steal Sales From The Japanese Before Tackling The Germans

Hyundai’s new Genesis luxury brand can make money with lower volumes.

And that’s a good thing, because it isn’t looking to compete with the big boys of luxury just yet, says Hyundai’s U.S. chief.

“If we’re extremely successful in the next 5-year period of time, we’ll go from selling 30,000 Genesis (vehicles) to maybe 90,000. We’re structured to make money and generate growth at sub-100,000 (annual volume),” Dave Zuchowski, CEO-Hyundai Motor America, tells media here at a ’17 Genesis G90 preview.