The supercar maker confirmed it would launch a third model line to sit alongside the Aventador V12 and Huracan V10 supercars in summer 2015. At a stroke, the SUV will double production at the Italian factory, as it's forecast to account for 3000 extra sales a year - potentially doubling the output expected in 2015, a record for the company.
Although a hybrid powertrain is highly likely for the 4wd Lambo, we now know the Audi group's latest 4.0-litre V8 will provide the backbone of the engine line-up. Will there be a diesel Urus too? That's most likely a step too far for Lamborghini, although it is technically feasible should markets demand it.
Lambo says it is targeting existing owners who currently have to shop outside the family for their SUV fix (that's you, Range Rover) as well as 'families and customers new to the Lamborghini marque.' Most customers are expected to be concentrated in 'the US, China, the Middle East, United Kingdom, Germany and Russia.'
The Urus pictured in our photo gallery is the concept car shown at the 2012 Beijing motor show; expect substantial fine-tuning before it launches in 2018, as the intervening six years will have seen Lambo's design pencil case evolve considerably and styling chief Filippo Perini has quit to join Italdesign. Tellingly, the company hasn't named the SUV yet, so expect a new badge.
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