As we have already noted, the Super Bowl is just about one week away happening only a stone's throw from my abode in New Jersey, and the automakers are at it again. Although a plethora of companies are spending BIG time dollars on advertising and 30-second spots, they continue to dull the impact of their investments by issuing teasers before the big day.
Why? It's the new marketing prerequisite, methinks.
Anyhow, onto the previews.
Toyota is spotlighting its all-new 2014 Toyota Highlander. And in a peculiar juxtaposition, it has paired up Terry Crews — the guy from the Old Spice commercials who does a lot of screaming — with the muppets. I guess it's a family play?
Audi, pursuing the whole viral content thing, has invented a creature symbolic of the all-new Audi A3. It's called the doberhuahua. Little dog, ferocious appetite. Yeah, yeah, whatever.
I don't like to speak for Agent 001 but something tells me we're thinking the same thing about these spots right now: why bother even trying when Chrysler is going to come out of NOWHERE and blow you out of the water?
**Check out Toyota and Audi's teasers below!
One boring man, in a world full of boring choices, makes a stop that will change his life forever. In the all-new Toyota Highlander, the Big Game will be anything but boring. #NoRoomForBoring
The all-new Toyota Highlander even has room for Terry's unique brand of percussion. America, get ready for the Big Game with #NoRoomForBoring
Using this year's big game as a backdrop, Sarah McLachlan has recorded a very special new song to raise awareness around a compromised creature -- the Doberhuahua.