In the automotive business it seems that there are two approaches to making the public aware of your latest and greatest model.
Either the automaker does absolutely nothing and SURPRISE(!) it pops up at a major auto show, or you're presented with "the slow reveal."
Depending on the product and the methodology, the slow reveal can keep you at the edge of your seat, or it can be agonizing.
With the debut of the all-new Mercedes-Benz AMG GT, it seems like the three-pointed star has been promoting the upcoming AMG vehicle like there's no tomorrow. Not only has its microsite been a hotbed of activity, the company's Instagram accounts have been flooded with AMG GT content.
In the latest installment, Mercedes dives into the engine in detail. After just driving the CLA 45 AMG, which sounds like a Mitsubishi Lancer Evolution, it's nice to hear a proper AMG V8 motor doing its thing.
For me though, if I am honest, it's starting to get a bit played out though. The car hasn't even been fully unveiled and the more content I see, the less intrigued I am. Is this happening to you?
Is the all-new Mercedes-Benz AMG GT getting or YOUR attention or is it DOA?
Leaders of development at AMG discuss the achievements, challenges and innovations during the creation of the powerplant of the Mercedes-AMG GT.