Super Bowl LIII is just around the corner. With the big game creeping around the corner, we're expecting it to be a BIG event for the automakers.
That's because the Super Bowl is always a major auto-centric affair.
So far I believe I've only run across one commercial due for a Sunday debut. That would be Fiat Chrysler Automobiles' (FCA) Jeep Gladiator.
Speaking to the vehicle's toughness, the Gladiator spot initially starts with an inoperable 1960s Jeep pick-up getting put into the crusher. Eventually, the crusher starts to have trouble and is defeated by the Jeep that's morphed into the all-new Gladiator.
And there you have it, Spies.
So, what do YOU think?
Jeep® Big Game Blitz brings you the all-new 2020 Jeep Gladiator. Completely new with evolved features, it’s got the look of adventure and the guts of a gladiator. Let the games begin.
This inoperable 1963 Jeep Gladiator depicted here was sourced via an online scrap sales site. We wish we could have driven it while it was still alive!
For more than 75 years, the Jeep name has been indelibly associated with freedom, authenticity, adventure and passion. These are vehicles for “dreamers and doers” - forging extraordinary, uncommon bonds between themselves and their owners, because adventure is found in every Jeep vehicle’s DNA. The Jeep badge stands for more than a brand. In truth, it’s a badge of honor.