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The engineering, sales and marketing boss of Red Bull Formula 1 sponsor Infiniti has admitted Sebastian Vettel’s current dominance is bad news for the firm at the moment – but believes the German’s emerging status as a legend of the sport will justify its investment in the longer-term.

Talking about Vettel’s success in 2013, which has included 11 race wins so far this year and seen him scoop the world championship with four races of the season to run, Andy Palmer said: “It’s a fact that we are in F1 to gain awareness of our brand, and that’s all about getting eyeballs on screens.


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Vettel's Dominance Of F1 Is Both Good And Bad

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