Volkswagen of America is launching a full-fledged onslaught with the new ’15 Golf, which will come in six different configurations, including a first-ever all-electric model.
The Golf lineup rollout, which starts next month with the base model and continues into early next year, could shore up flagging sales. Last year, U.S. Golf deliveries were down 28.2% compared with like-2012 to 17,621 units, and through April deliveries were off 51.4% to 3,412, according to WardsAuto data.
VWA officials are casting a wide net in the Golf marketing campaign, targeting consumers who shop hatchbacks and those who do not, says Jennifer Clayton, general manager-brand and marketing.