Volkswagen AG executives broke from convention while debating the name of the midsize VW crossover launching in the U.S. next year: They let the North American team pick it. Normally, a committee in Germany would have decided on a single global name starting with "T," following the pattern of the Tiguan and Touareg crossovers before it, says Hinrich Woebcken, CEO of VW's recently formed Volkswagen North America region. Instead, Woebcken says the new crossover, crucial to VW's post-scandal recovery hopes, will have a "bullish, much easier to pronounce, American-style name" unique to the market.
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