VW got a place in the top 5 worst Super Bowl commercials with its ‘Get Happy’ ad, which was considered racist.
Companies spend millions of dollars to have their commercials aired during the Super Bowl game, the most-watched television show every year, paying from $3.7 million to $3.8 million for 30 seconds of commercial time. A total of 30 companies paid $300 million for commercials during the game, a golden opportunity for the advertisers to reach the masses.
This year Go Daddy got the first two spots in the top 5 worst Super Bowl commercials. The first place was taken by the ‘Perfect Match’ ad featuring the beautiful model Bar Rafaeli, Leonardo DiCaprio ex-girlfriend, who is passionately kissing a nerd named Walter. The message of the ad is ‘When sexy meets smart your small business scores’, but it doesn’t really matter as by the time the message appears on the screen viewers are already too grossed out by the long, wet, noisy kiss.