Tag Links: volvo, geely, bae, china

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With relatively little fanfare and amid the debate over a US-led trans-Pacific trade accord that would leave China on the sidelines, a Chinese company has announced a plan to build an auto plant in Berkeley County, South Carolina – the first ever instance of a major Chinese manufacturer creating jobs inside the United States.

One reason the $500 million investment in a rural area of a region with relatively high unemployment rates may have gone unnoticed is brand confusion: The cars to be built at the new plant will be Volvos, the quintessential symbol of Swedish industrial prowess – and American yuppiedom.

Volvo, like many other great industrial giants, fell on hard times during the 2009 global financial implosion and after a flirtation with insolvency was purchased at a huge discount by Zhejiang Geely Holdings of China, a private industrial conglomerate based in the gritty industrial city of Taizhao.



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