I remember the first time I saw matte paint.
It was on a concept car. To be precise, it was the BMW Z4 Coupe Concept and it looked stunning with its silver matte finish. It accentuated the lines and made the car's design really POP.
It was special.
Soon the luxury automakers started offering matte finishes to the public. Of course, it came at a price. Sometimes they were part of special edition models or it had to be ordered exclusively. It was a rare thing you'd see on a Lamborghini or a Mercedes or a BMW.
Now though, thanks to the wrapping community, it's become a commodity that's widely available to the masses. This is a good thing as anyone can do it, BUT it also is a bad thing. Because when the masses come in, there's no question it can be used incorrectly or just look plain old awful. Sometimes folks get a little too carried away with their idea.
That said, we just wanted to know: has MATTE paint gone from HOT to DOUCHEY in record time?