This year, one of the most hyped debuts came from Porsche. The company's first-ever electric vehicle, the Taycan, has generated a ton of hype and buzz.
There's just one thing: Will that translate into actual sales? It's tough to say.
We've seen this happen before. From products like the Kia Stinger to the Audi e-tron SUV. Both are underperforming in the marketplace today. Because of that, both Kia and Audi are rumored to be reevaluating their respective strategies. And, frankly, you'd be silly not to.
In today's hyper competitive market, automakers cannot afford a miss. Literally and figuratively.
So, this makes us wonder: IF the all-new Porsche Taycan is a MAJOR FLOP in the US like the Audi e-tron SUV, what will that mean for Porsche?
Will it reconsider its major electrification push? Will that stop an EV 911 and 718 Boxster/Cayman models from happening? Where does Porsche go from there?