You know, sometimes you just have to give credit where it's due. A good example of this is Land Rover.
Not only has the company been producing incredibly capable off-road machines for eons, it also has been one of the most sought after luxury automobiles for quite some time. I know some of you may not believe that, but I offer you a challenge:
Go find a Land Rover Range Rover at a dealer and get back to us.
I think that will be pretty much impossible. That's because there's a massive wait list to acquire an all-new Land Rover Range Rover. The supply and demand has gotten so out of balance that dealers — in some cases — are offering five figures to buy back cars so they can flip them to eager, in-market buyers. That's pretty much unheard of.
And as I noted in a review last year, if you were to ask any young urban professional woman what vehicle would she want more than anything else, her answer would most likely be "a Range Rover."
So, we have to ask: WHAT is the special sauce Land Rover uses to make their vehicles so LUSTED after?
Why can't any other automaker replicate it?