Just this week Porsche officially came out and dropped a bomb on us.
The Porsche Caj...er...Macan exists and will be making an appearance. And it's not too far off as production is slotted to start in 2013.
This, of course, squelches rumors that have been running rampant.
But aside from the new name, we're a little more curious about something else: WHO will be the most affected by the Macan's existence? That said, here are the usual suspects that we think could likely be impacted by a baby Porsche sport-utility vehicle:
1) Audi Q5
2) BMW X3
3) Infiniti FX
4) Mercedes-Benz GLK
5) Range Rover Evoque
The reason why we ask is because when the Cayenne made its debut, it made a BIG splash in the luxury SUV world. Now imagine what is possible as the "baby" is more affordable to the masses...
**Click HERE to read the Google translated text
Porsche's press release follows:
NEW PORSCHE MODEL TO BE NAMED MACAN
New Porsche sports car in the sports utility segment has been given the name Macan
The Macan will be built at the Porsche factory in Leipzig, Germany
Production due to start in 2013
Porsche today confirms the name for its forthcoming new sports car in the SUV segment is Macan. The name Macan is derived from the Indonesian word for tiger and combines suppleness, power, fascination and dynamics – core characteristics of this new all-terrain car.
"The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche", said Bernhard Maier, Executive Vice President Sales and Marketing of Porsche AG.
"The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations."
As a new addition to the Porsche model range, the Macan is a key pillar of the company's Strategy 2018, by which the sports car manufacturer wishes to expand its model portfolio. Porsche intends the Macan to emulate the success of the Cayenne. The new car will start coming off the production lines at the Porsche factory in Leipzig, Saxony, in 2013. The site is currently being expanded into a fully-fledged production plant including body assembly line and paint shop; with 500 million euro of investment, it is one of the biggest building projects in the corporate history of Porsche. In the medium-term, the sports car manufacturer will be creating more than 1,000 new jobs.
Porsche names have an indelible connection with the corresponding model and its characteristics: the name Boxster describes the combination of 'boxer' engine and 'roadster', Cayenne stands for sharpness, the Cayman is snappy and agile and a Panamera is more than a Gran Turismo, capable also of winning the Carrera Panamericana long-distance race.