At some point, perception will surely catch up with reality when we consider Kia and Hyundai.
Or, to put this another way, what do Kia and Hyundai need to do to get more respect? Make better cars?
Well, J.D. Power and Associates’ 2014 Initial Quality Study (IQS) ranked Hyundai fourth over all while Kia finished seventh, one point behind Toyota and Chevrolet and ahead of BMW, Honda, Audi and Mercedes-Benz. The combined ratings of Hyundai and Kia put Hyundai Motor Co. atop the IQS for the first time.