Mercedes-Benz USA is providing dealers as much as $2,500 to please each buyer of the redesigned S class.
Dealers have marching orders to quickly fix car problems, no matter how minor, without factory preapproval, said Steve Cannon, CEO of Mercedes-Benz USA. The money also can be used on perks, such as free dinners.
The new program, called MB Select, was launched when the redesigned 2014 S-class sedan went on sale in September in the United States. Mercedes wants to bolster its reputation for customer care.