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Mike Fine was perfectly happy with his 2011 Nissan Xterra. Then he got a look at his son’s ride.

The 2015 Jeep Grand Cherokee was packed with technology: a touchscreen loaded with apps, Bluetooth, all-wheel drive and push-button start. The Nissan had none of those. Fine did what any self-respecting father would do: He ditched the 4-year-old Nissan SUV for his own Grand Cherokee.

“Compared to the Xterra, this is a comfortable space shuttle,” said Fine, who lives in Hingham, Mass.

Upgrade envy has helped Apple Inc. sell millions of pricey iPhones. Now, it’s the auto industry’s turn, thanks to a raft of new technologies that make cars safer and easier to drive. Must-have features like parking assist and wireless Web access have helped automakers recover from the 2009 bust and charge record prices for their vehicles.



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