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As you know, Audi is in the process of rethinking the American market--rethinking American luxury buyers' wants, needs, and expectations--and tailoring the way they market to these people.

American consumers are different from their European and international counterparts. What does Audi need to do to break into this market and become Tier I in the US, as they already are internationally?


What does Audi need to conquer the US?

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