This is a particularly interesting question given the technological changes over the past, I don't know, decade? Now we're in the information age where money talks, and people are wheelin' and dealing online.
However, I received this image from a JD Power internet dealer roundtable, which featured a slide that said "91% say a test drive at the dealership remains the most influential information source used in their purchase process."
Is this true or false?
Do YOU test the car you buy?
Have you heard your friends/neighbors speaking about how a test drive sold them on their latest acquisition?
Did you see your latest purchase at a fancy restaurant, do a walkaround and that sealed the deal?
OR was it all researched on the web and that was it?
Let us know in the comments below...