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In 2017, is Buick one of America’s premium brands? A competitor for Lexus and Audi? A rival for BMW and Jaguar?

On July 19, Buick released the first images, specs, and pricing details for the next-generation 2018 Buick Regal GS. While dropping the price of the basic Regal to $25,915 — not that much money for a 250-horsepower 2.0T midsize hatchback — Buick apparently improved the sporty GS in every way. The result: the GS is only ten bucks away from being a $40,000 car. The more powerful Ford Fusion Sport is $5,510 cheaper. The Audi S4 is some $12,000 more costly.



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