Genesis, the world's youngest luxury brand, may be weighed down by next-to-no name recognition. It may not have its own dealer network. And it may be struggling with a meager three-sedan lineup in a market hot and heavy for crossovers. But the Hyundai spin-off is off to a good start, despite the headwinds.
A key first step for executives is distancing Genesis from its mass-market siblings, Hyundai and Kia. They delivered big time with an extravagant debut of the G70 compact sport sedan.
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