No, the midsize family sedan isn't in free fall. It's just in a midcycle crisis.
That's the view from Bob Carter, senior vice president for automotive operations at Toyota's U.S. arm. Across the segment -- which includes the best-selling car in the country, the Toyota Camry -- there isn't enough fresh iron to excite consumers and keep them from defecting to utility vehicles, he said.
"Midsize cars, midsize sedans, haven't had a lot of product news as of late," Carter told Automotive News ahead of a meeting with dealers in Las Vegas. "Product news tends to put a shot of adrenaline into segments. We see this time and time again."
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