In 2014 Lexus will introduce at least two completely new models and possibly a third. All will be dramatically styled and bring Lexus into fights with BMW and others. Here’s why history will remember 2014 as the third most important year ever for Lexus.
1989 was the first year that Americans could buy a Lexus. In 1998 Lexus again set a milestone in place with its amazing RX 300 which has become its leading seller in the premium crossover segment. In 2014 Lexus will break new ground again by adding a completely new compact crossover called the LF-NX to its line. This new car is hitting the market just as the US warms up to smaller, sporty, premium crossovers. Lexus will also begin selling the new RC 350 sports coupe targeted squarely at the BMW 428i. Finally, Lexus is teasing its fans mercilessly with a new sports car called simply “F” which we think is uprated version of the RC that may have as much as 450 horsepower.
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