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Domestic-focused car maker Hongqi, which in 2018 poached Rolls-Royce design chief Giles Taylor, is planning an attack on the pinnacle of luxury motoring that will eventually go global.



They plan to build a flagship luxury car that would target affluent Chinese buyers who would traditionally aspire to own a Rolls-Royce. “We’re picking up young customers with extreme wealth – they want to buy Chinese.



Can they pull a Hyundai/Kia and someday challenge the iconic brands?



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Will China End Up Being The BIGGEST Competitor To Rolls-Royce Internationally?

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