If I were to describe to you how the automotive industry is right now, I'd probably articulate that it's somewhat like a World War II dog fight. Of course there isn't a real battle, there is an aggressive fight or market share being waged right now.
Sure it's happening between the Detroit Three and the German automakers. And, it's also going on between the likes of the "B" team — Cadillac, Lincoln and Hyundai.
We've been keeping an eye on our Korean friends' products and we have to say we've been impressed. For a company that used to produce tin junk, it has really turned things around. Need some proof points? Check out the Elantra, Sonata and the new Genesis. They're all quite good and in some cases, downright amazing.
In addition, buyers have noticed. Hyundai has reported significant sales growth and reviewers have been positive on the marque. Cadillac and Lincoln, however, has been relatively stagnant.
So, we have to ask: Will Hyundai wind up taking the spot that Cadillac and Lincoln are fighting for in the automotive race for survival?