Hyundai was on to something when it first launched the Genesis and the larger Equus a few years ago. The Korean automaker essentially started the so-called "affordable luxury" segment. Are customers flocking away from Audi and BMW to their nearest Hyundai dealer? Not so much. But what has happened is those who’d typically go for, say, a Toyota Avalon or Buick LaCrosse are checking out Hyundai for the first time. And now Hyundai is busy prepping the finishing touches to the redesigned 2017 Equus.
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