Tag Links: tucson, nfl, hyundai

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With Hyundai’s first-half U.S. sales increase lagging that of the industry, the brand is hoping to boost its profile via a new marketing deal and redesigned CUV.

“(This is a) great opportunity for a brand, albeit 30 years in the market, that is still trying to prove itself against Japanese competitors that are 50 years-plus old and domestic competitors that are 100 years-plus old,” Dave Zuchowski, Hyundai Motor America CEO, tells WardsAuto of the brand’s newly inked deal as the official automotive sponsor of the National Football League.

Effective with the upcoming season, Hyundai’s sponsorship is multifaceted and should allow the brand to reach a wide demographic range, says Zuchowski, speaking on the sidelines of a ’16 Tucson media preview here.



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