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Massive transformations of human society begin with decisions made by individual humans, and particular companies sometimes play outsize roles. A century ago, Henry Ford’s manufacturing innovations launched the modern auto industry, which ended up changing the map of the world and affecting almost every aspect of society. A couple of decades ago, software products dreamed up by geeks in dorm rooms led to the founding of startups that evolved into massive near-monopolies that control more and more of the global economy.


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