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Worth It? 2008 BMW M3 Coupes Start Arriving At US Dealers, Priced At $100k+!

BMW’s latest M based performance car, the 2008 BMW M3 coupe is starting to trickle into dealers across the US. Powered by a 4.0 Liter 32 valve V8 engine putting out 414 horsepower and 295 pounds of torque, BMW’s new high RPM screamer has been eagerly anticipated to arrive stateside.

We’re not sure how bad buyers are looking to get into this new M, but dealers are trying their best to make the most of out of it, pictured below is a new M3 sitting in a California showroom with a $70k+ MSRP and an obnoxious $30k dealer market adjustment, for a grand total of $100,720.00!

 

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Worth It? 2008 BMW M3 Coupes Start Arriving At US Dealers, Priced At $100k+!



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theoptimisticpessimisttheoptimisticpessimist - 3/10/2008 1:29:42 PM
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Gotta love the free market!

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EnnNorakEnnNorak - 3/10/2008 4:20:54 PM
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I luv the free market also, especially since customers are free to boycott when dealers start gouging.


Autoegr525Autoegr525 - 3/13/2008 1:04:41 AM
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The 100k claim is highly exaggerated. You can find the new M3 on ebay motors, buy it now for 75k, only 6 over sticker. It looks great and every bit the benchmark of the industry.


BMW4me4everBMW4me4ever - 3/10/2008 1:39:03 PMView My AgentSpace
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Our dealership sells the M3's at MSRP ... We dont believe in marking them up to that ridiculous amount

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Ironman273Ironman273 - 3/10/2008 1:51:04 PM
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Same here.


mscottc1mscottc1 - 3/10/2008 2:18:20 PM
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and here.


Htay7500Htay7500 - 3/10/2008 4:09:23 PM
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and here.


SpectatorSpectator - 3/10/2008 1:41:46 PM
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Excuse me while I stop by the porsche dealership and pick up a "cheaper" sports car.

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VISOVISO - 3/10/2008 9:58:05 PM
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And a better one.


answeranswer - 3/10/2008 1:46:16 PMView My AgentSpace
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FU greedy dealer markups.

FU.

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kthorkthor - 3/10/2008 2:21:36 PM
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A dealership can only charge what a customer will pay. Here is an example of the way in which a free market system works: If there are 1,000 people who are competing for 5 cars, then the price will go up. Low Supply and High Demand makes the price go up. That is what economists are referring to when they use the term "supply and demand". Check out http://en.wikipedia.org/wiki/Supply_and_demand if you really don't understand this concept. It is fundamental to the healthy functioning of a capitalistic free-market. If you want price fixing like in a "command economy" go find a communist country. My apologies to the educated readers.


answeranswer - 3/10/2008 2:36:07 PMView My AgentSpace
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Elementary of course.

But the practice istelf can tarnish the consumer's image of a model.

The Acura NSX and BMW Z8 both were hurt by dealer inflated pricetags when launched. In the case of the NSX, the selling point of its comparitively low price was nullified.

Yes both cars were in demand. Yes some chose to/were able to buy the cars at the dealer's marked up price.

But in situations like this the dealer (and possibly manufacturer) ends up paying in a loss of long term sales and lost reputation.

And that "supply and demand" calculation was done already by the manufacturer, hence the m.s.r.p.


kthorkthor - 3/10/2008 2:56:54 PM
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The market determines the price, not a marketing analyst. The MSRP is required by law in the auto industry. Other industries don't have a published price for there product and consumers know that the price fluctuates (milk, diamonds, houses). When it comes to cars however, it seems that common sense about about free-market pricing evaporates.


answeranswer - 3/10/2008 3:50:37 PMView My AgentSpace
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But the other fluctuations you speak of are accurately reflected in their respective marketing.

For a hot car such as the M3, the local dealer network likely does no advertising themselves, instead relying on national campaigns and news articles which reflect only the msrp.

Then there is the incosistency between everything a consumer has seen about the price prior, and the handwritten markup they see in the dealer showroom.

You seem to be focusing on the legality of the situation. However, its the crappy image the dealer is portraying that is of concern.


AudiphileAudiphile - 3/10/2008 1:47:46 PM
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Apparently the sharks in California can come up out of the water and sell BMWs!

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HantraHantra - 3/10/2008 1:52:10 PMView My AgentSpace
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I'm a huge fan, but at $100k just sign me up for the new ZR1.

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SpectatorSpectator - 3/10/2008 2:40:11 PM
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No kidding.

And you should not have been deboosted twice for that.


0to600to60 - 3/10/2008 1:55:35 PM
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Just wait a couple months when it is old news and pick it up then at market value. That way it wont depreciate as bad.

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silver1silver1 - 3/10/2008 1:58:14 PM
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BMW has lost it's mind. We all know that BMW are overprice, but this is just insane...

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Agent009Agent009 - 3/10/2008 2:16:58 PMView My AgentSpace
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It isn't BMW, it is the dealer


kthorkthor - 3/10/2008 2:25:03 PM
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It isn't the dealer, it's the market. They can only charge what people will pay. It is not overpriced if someone pays it. It is overpriced if it sits around unsold at that price.


enthusiastx11enthusiastx11 - 3/10/2008 2:25:20 PM
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it's a DEALER, not bmw.

and if someone pays the price, then it's econ 101: supply and demand meet at the market clearing price.


LexSucksLexSucks - 3/10/2008 2:19:30 PM
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You sound like a Jealous BMW hater.

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theoptimisticpessimisttheoptimisticpessimist - 3/10/2008 2:26:23 PM
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Yes M3 are a lost cause, that's why the dealers are marking them up. Do you think before you type.

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bmwman1963bmwman1963 - 3/10/2008 3:04:31 PMView My AgentSpace
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Supply and demand. If you build it and build it well, as BMW always does, people will come and buy it.

Always wait a year or two after the first ones hit the market and you can get one for MSRP and most of the bugs if any will be worked out by then as a plus.

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LexSucksLexSucks - 3/10/2008 3:31:14 PM
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Who said that would pay a mark-up on any car? Mark-ups are for fools who want to be parted with their money.

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Threepoint1415926Threepoint1415926 - 3/10/2008 6:31:16 PM
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I wonder how much that GT-R is going to be selling for once it hits shores?

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ZagarellaZagarella - 3/10/2008 11:20:46 PM
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What do you mean who would buy it?
I am buying it!
After all It's "the ultimate driving machine"... =D

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enthusiastx11enthusiastx11 - 3/10/2008 2:23:49 PM
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econ 101.

supply and demand meet at the market clearing price.

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KillBotKillBot - 3/10/2008 2:28:39 PM
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How is this possible, when you can just go to the BMW web site, custom build your car, and pay for it? Am I missing something?

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kthorkthor - 3/10/2008 2:38:34 PM
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You ARE missing something. You cannot buy a car from the BMW website.


S4cabriofoxoneS4cabriofoxone - 3/10/2008 3:34:12 PMView My AgentSpace
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But you CAN custom-order one from the dealer, in which they wouldn't be able to mark it up. Not to mention, you'd have it with your own options.


mkvegasmkvegas - 3/10/2008 3:50:51 PM
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Attention S4cabrio-whatever...
Again, You cannot order a car from BMW. You have to order it from the dealer. The dealer, and only the dealer, determines the price of the car. I always keep my comments to informatory and educational, but I must now say it amazes me the confidence some people hold in their unresearched, ignorant comments.

As the others who have tried to explain, This is the law of supply and demand. It is a basic proven law that has been around longer than you and I, and longer than BMW.

As for the depreciation comment, there is a reason that the Mini Cooper has one of the highest resale values in the world. They have been consistantly priced over MSRP since their introduction. Rebates and special financing are things that make cars depreciate, which is why heavily incentivized products have terrible resale value. What people ACTUALLY PAY determines the market value of ANYTHING, from chewing gum, to sneakers, to cars. The best thing about this whole article is- IF YOU DON'T THINK THE PRICE IS RIGHT, YOU CERTAINLY DON'T HAVE TO BUY IT!!!!!!


S4cabriofoxoneS4cabriofoxone - 3/10/2008 9:30:39 PMView My AgentSpace
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"You have to order it from the dealer."

Yes... that's what I said.

"The dealer, and only the dealer, determines the price of the car."

True, but the dealer wouldn't be stupid enough to charge six figures for a car at this price that YOU ordered, for fear of a lost buyer. I would be surprised if they asked for more than $10K over sticker.


Ironman273Ironman273 - 3/11/2008 9:30:55 AM
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I can guarantee you that if you went to that SoCal dealer and ordered it through there, before they took your $5,000 deposit for the car they would inform you what you'd be paying, which would amount to your built price plus the $30,000 "fair market adjustment" or whatever they feel like calling it.


chilipalmerchilipalmer - 3/13/2008 6:28:48 PMView My AgentSpace
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@ S4cabriofoxone
If a dealer is getting $100K for these cars, what would they have to fear in not selling it to the person who ordered it?



S4fanaticS4fanatic - 3/10/2008 2:31:46 PM
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This is one of my favorite arguements! I work for a dealership. If market value on a car is $5000 below invoice no one bitches about it and the dealers sell it. If the market value is MSRP then we sell them for MSRP, if more than we sell it for more. If we are allowed to discount the cars to meet market value than why not mark them up to meet market value?

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07G35J07G35J - 3/10/2008 3:06:38 PM
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Good point.


enthusiastx11enthusiastx11 - 3/10/2008 6:41:14 PM
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bingo.

market clearing prices move down AND up.


ICONICON - 3/10/2008 9:41:37 PM
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Because,(Dealer Mark-ups) are a short-term approach to selling autos and manufacturers DO NOT LIKE dealers doing it because it creates resentment for the brand as well as destroys any hope of building customer relations.

Your reasoning or justification for mark-ups is classic sales manager instructions for their salespeople - right out of the manual.

When I have encountered this 'usery' attitude with dealers I tell them I will not consider buying anything from them now or ever until the 'dealer tax' is taken off the table...believe me, if you walk out the door-they will end up chasing you. Too many purchasing options out there for dealers to play these BS games.

Anyone who pays these charges are idiots who deserve to get screwed.


enthusiastx11enthusiastx11 - 3/11/2008 11:50:25 AM
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"Your reasoning or justification for mark-ups is classic sales manager instructions for their salespeople - right out of the manual."

it's called capitalism. are you more inclined to the soviet model?


ICONICON - 3/11/2008 12:28:50 PM
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No, I like the free market approach...free to take my business and customer loyalty elsewhere.(Other dealers,Internet sales,et) When you develop a relationship with a dealership,buy several cars, they will never charge a repeat customer a mark-up.

And lets face it..most of the dealers revenue comes from the service department and if they have lost customer loyalty by being predatory at the front of the house they will likely lose it at the back of the house as well.


chilipalmerchilipalmer - 3/13/2008 6:35:35 PMView My AgentSpace
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@ ICON

If you stood in the middle of my showroom and told me that you weren't going to pay, I would shake your hand and tell you to have a good day. That is how dealers create this kind of frenzy pricing on these models.

If a dealer chases you down afterwards it tells you one thing- the car isn't as hot as they would like you to believe. If a car is truly going to carry a premium the dealer will hold firm until the cars stop moving faster than the national turn average. Then you will get chased down. I doubt there is one BMW dealer who is backing off of there price whether it be MSRP or well over MSRP on an M3- Why? Because the next guy walking in the door will pay if you don't.

A great sports cliche comes to mind- who wants it more?

However in this case it comes down to who wants to get pounded in the rear more.


chilipalmerchilipalmer - 3/13/2008 6:40:48 PMView My AgentSpace
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Am I the only one who sees that the point of advertising is to get you in the door?

When a chinese restaurant advertises Kung Pao Chicken do they show the highest price you could pay?

Am I also the only one who sees the disclosure on every manufacturers ads that say "actual price set by dealer"

For what feels like the 200th time on this forum, when will you realize that BMW does not truly care about additional dealer markup?

As long as you are in the showroom buying a BMW they don't care what you pay for it.


PlanBPlanB - 3/10/2008 2:55:35 PM
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Well, they say there's a sucker born every minute. And I'm sure those include wealthy ones that'll pay $30 grand over sticker.

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AMiodynskiAMiodynski - 3/10/2008 2:58:14 PM
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I totally Agree with S4fanatic !!! And we here at my Lexus store are still getting over list on even a titled pre-owned LS600H !!! And NOT ONE Person buying it is bitching either !! I'm glad there are dealers trying to sell the M3's for over list.... Gives the IS-F and even better reason to be bought over the slower, less powerful BMW !! :)

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bmwman1963bmwman1963 - 3/10/2008 3:10:32 PMView My AgentSpace
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BMW's M3 will kick an IS-F's A__ ! Just because it has more HP than the M3 does not make it superior!


theoptimisticpessimisttheoptimisticpessimist - 3/10/2008 3:22:53 PM
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It's not slower. Car and Driver M3 4.1 IS-F 4.2


answeranswer - 3/10/2008 3:04:21 PMView My AgentSpace
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If the M3 cost $200,000 then so be it.

But the problem here is all of BMW's marketing says one thing, and the dealer says something else.



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S4cabriofoxoneS4cabriofoxone - 3/10/2008 3:40:47 PMView My AgentSpace
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This isn't unique to BMW.


answeranswer - 3/10/2008 3:44:28 PMView My AgentSpace
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Never said it was.


kthorkthor - 3/10/2008 4:24:21 PM
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Maybe this will clear it up for you: MSRP = Manufacturer's SUGGESTED Retail Price. The actual retail price is what people are willing to pay today.


answeranswer - 3/10/2008 4:50:54 PMView My AgentSpace
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This should clear it up for you:

What dealer would appear more honorable and consumer friendly, the one selling a car a the price the customer believes it cost based everything they've been told and shown. Or the the one who adds whatever extra cost they can onto the price?

It's not a question of could, but should.

When a luxury car dealer acts like a Ebay reseller of Hot Wheels cars, it leaves a bad taste in the customer's mouth.

If you don't get that, I feel bad for you.


pushrod27pushrod27 - 3/10/2008 5:31:12 PM
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Who the hell is in business to 'appear honorable and conumer friendly?' They're trying to make a buck.


answeranswer - 3/10/2008 5:49:17 PMView My AgentSpace
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Well, the business that is run intelligently wouldn't let a short term gain interfere with long term sustainablility.

If your dealership is "famous" for markups, customers will shop elsewhere.



pushrod27pushrod27 - 3/10/2008 7:31:11 PM
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that depends. If i were a choosy and deep-pocketed customer, i would actually prefer a dealer known for markups. The steeper price would be worth it to me if the dealer provided an exclusive environment. Rich people don't like to mingle with common swine.

If a dealer is known for markups, that would prohibit poor people and bargain hunters from patronizing said dealership.

Wouldn't you prefer to shop for your M3 or 760Li without having to rub shoulders with some slovenly chump trying to finance a used 328i?

That's why i never shop at Wal-Mart. I'm not rich, but i do well enough to make that choice. I just don't like the people i see at Wal-Mart. Target has a slightly better looking crowd. Macy's is even better. Why? Because more expensive prices keep undesirables from even showing up.


jpighettijpighetti - 3/10/2008 8:11:16 PM
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Pushrod,

My jaw dropped when I read your posts, and that takes a lot. You've made it obvious that you have little tact and absolutely no sense of business. Becoming known for outlandish markups is the quickest way to run yourself out of business. An "exclusive environment" devoid of "common swine" and "slovenly chumps" is not developed by pricing your products so high that they becme unaffordable. You make the comparison between Wal-Mart, Target, and Macy's. These stores sell similar products, but the quality is different. It's not like Macy's sells the exact same Polo sweater for 40% more than Wal-Mart. By the same token nobody is going to pay a premium for a car if the same car can be purchased for 10% less elsewhere. You pay a premium to buy a BMW instead of a Toyota. It's in the price of the car, but there is an increased expectation of service and value along with it. If you think the wealthy are looking for an "exclusive" place to buy a car that is only exclusive because they demand a premium just to walk in the door, you're incredibly out of touch with reality. There are places like that. They are called champagne rooms in strip clubs in Vegas. Your perception of buyer motivation is incredibly shallow.


85bmw745i85bmw745i - 3/10/2008 8:33:21 PMView My AgentSpace
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Pushrod Whats wrong with a guy shopping for a used 328i? I mean I am not rich either, but as a roughneck on a drilling rig I make pretty good money. Why bash someone who is less fortunate than you. I grew up very poor. I made something out of myself. And I am not an uneducated roughneck either. I have a degree in meteorology, served 7 years in the Air Force before becoming 30% disabled. I worked as a mechanic and a heavy equipment mechanic. I just chose the oil field to learn something new and to open up new doors. Not everyone cna afford a new BMW and even though I can afford one I will always buy certefied pre-owned from BMW. Not because I can't afford it, but because it makes better financial sense. Less depreciation loss, better warranty and it's still a farily new BMW especially if its a low mileage one. Don't laugh or look down on someone who is trying to get a better bargain. Some of the richest bastards in the world are so uptight that they bitch about .04 cents. At least they have the taste for a nice car.


pushrod27pushrod27 - 3/10/2008 8:33:25 PM
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there are all kind of different consumers with different kinds of tastes. If i were i the market for ultra exclusive snob appeal, i certainly would patronize a store that charges exhorbitant prices for the purpose of keeping poor people away.

Have you ever been to Neiman Marcus? Or Saks Fifth Avenue? Those retailers use prestige pricing in full effect. You can't buy a piece of chewing gum in Neiman Marcus for less than a hundred bucks. You can't tell me that keeping common shoppers out of the environment isn't part of the strategy.


pushrod27pushrod27 - 3/10/2008 8:42:27 PM
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there's nothing wrong with buying a used BMW. I drive a Chevy Impala SS and i live in North Philly. I'm not rich.

I do run a catering business though. And sometimes i host parties where i charge $200 just to come in the door. Why? I have a small group of clients (drug dealers, mostly) who spend a LOT of money with me. They prefer an exclusive environment sometimes, and they like it when i throw an event that any and every body can't afford to attend.

My point is that the rich have their way, and there are many retailers who go to extremes to satisfy this clientele, so it is conceivable to me that a BMW dealer could charge markups and stay in business.

I meant no disrespect to any working man, I'm a working man. I just wanted to get my point across.


pushrod27pushrod27 - 3/10/2008 8:46:26 PM
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think about brands like Gucci and Versace. When they start making cheap trinkets like keychains to go downmarket, they lose appeal among affluent customers who simply don't want to be seen in the same thing that any commoner can purchase. it's called prestige pricing. Of course it's just a markup for nothing, but you tell your rich customers that they are 'buying exclusivity.'


85bmw745i85bmw745i - 3/10/2008 9:47:54 PMView My AgentSpace
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Point well put pushrod. I do see your point. And your right, if Versache and Neiman Marcus made cheap keychains and such yes the appeal would go down but then you do have all kinds of fakes and knock offs, which only the trained eye and one who knows real from fake will know the difference. The night club I work at has a stricter age limit and dress code. I live in Shreveport, La, hood rat city, and the club I work at is a 90% black club but we limit the age to 25 for men and no tennis shoes plain t-shirts Jerseys ETC. because we don't want the thug troublemaker crowd from the other clubs, which have fights and injuries on a nightly basis. We on the other had have had no fist fights or injuries, so I see your point in keeping it out of range for certain crowds. Thugs are much less likely to dress nice and carry themselves well because they pride themselves on the ignorance and negative stereotypes that hold them down wondering why they are looked down upon, not trusted nor respected. well I'm getting too far off subject here. I think the markup is too high but this car has been so anticipated that there were many willing to pay that price regardless of the MSRP.


answeranswer - 3/10/2008 9:50:35 PMView My AgentSpace
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Again, I strongly suggest your correct your ignorance of business ethics by taking a class or two.

Nobody is saying a company can't charge what they want for something. They are free to do what they want.

However, there is a problem when a consumer is promised one price via TV/magazine ad or website and then is shown a different price when they go to purchase said product.

And your Hannah Montana comment was irrelevant. The high ticket prices for her shows were the result of secondary market transactions. Those buying directly through ticketmaster or whatever paid the face value.


answeranswer - 3/10/2008 9:57:43 PMView My AgentSpace
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Sorry. My above comment was inserted in the wrong place thanks to my computer.

Please ignore it here and continue explaining to pushrod why he is wrong.


85bmw745i85bmw745i - 3/10/2008 10:36:35 PMView My AgentSpace
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LMAO at Answer. That was clever


mini22mini22 - 3/10/2008 3:10:53 PM
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In truth the M3 has the straightline performance of a 911 Carrera and handles nearly as well but in a larger package. It's made in Germany and has typical quality befitting a high end German car. So one could argue that $100 grand is not totally out of line for this type of vehicle. The other point is that the Euro is increasing against the dollar day by day.So in order for BMW to make a profit and the dealer to make a profit 100 grand may be where the market needs to be. Unless BMW makes a concerted effort like Nissan is doing selling the GTR to control the mark up 100 grand will end up being the real cost of M3 ownership in the US.

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JaybrnJaybrn - 3/10/2008 3:54:18 PM
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Not with M3 Sedans, coupes, and convertibles in the product line, there will be more than enough cars out there to satisfy the market to keep prices ultimately around MSRP. With US economy slowing down, gas prices going up, I would not be surprised to see cars moving for under MSRP by this Fall.


EL34EL34 - 3/10/2008 3:35:52 PM
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Worth every penny :-)

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S4cabriofoxoneS4cabriofoxone - 3/10/2008 9:39:18 PMView My AgentSpace
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By what? There is only one car currently in production that could match it for $54K: the Mercedes-Benz C63 AMG.


WhelanWhelan - 3/10/2008 3:50:54 PM
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HAHAHA, for 100k, no thanks. Better off just waiting for the flood and the price to drop again. Not to mention I would not give them the benefit of the doubt. Maybe a big spitwad in the salesmans face as I walk off the lot, but that's about it.

I can see it now, someone on Ebay is gonne buy one and auction it for a lotta money.

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DoukasDoukas - 3/10/2008 4:22:34 PM
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Why would hit a salesman in the face with a spitwad ? I sell cars..and its not my fault you don't want to pay the price that the management/ownership set. Salesman/woman are there to earn a living just like you Mr.Whelan
With these days when customers know invoice and holdback and how much everything is, dealerships aren't making a killing on new cars..so when something comes in that here is huge demand..why not capitlized..dealerships are in to make money..not charity


mkvegasmkvegas - 3/10/2008 4:41:51 PM
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Whelan,
I just wanted to take a moment to say, "Thank You". Thank you sir, for reminding us that the only people who are whining and complaining about this are people like you. People who number one, can't afford the car regardless of mark-up. Number two, love to hide behind their computer and shoot out rediculous statements that make no sense, with terrible grammar by the way. Finally, have the high level of class to threaten to '...spit in the salesman's face...' You sir, must be awefully proud of yourself and your ignorance.


answeranswer - 3/10/2008 5:54:53 PMView My AgentSpace
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mkvegas,

I woould just like to thank you for registering at autospies with the express intent of defending your dealership practices.

In the spirit of "not hiding behind the computer", what is the name of the dealership you work for?

That goes for you to kthor.

I'm guessing you two are co-workers or at least friends.


mkvegasmkvegas - 3/10/2008 6:16:43 PM
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Answer,
My dealership doesn't mark up cars like that, so I don't have to defend myself at all. What I am defending is a free market. Actually more just explaining how it works, as no one seems to understand it. Consumers determine the prices of goods. Not the manufacturers. Again, an age-old proven economical theory.
I don't know kthor, just because you attacked both of us and we both responded doesn't mean we know each other.
ps- to correct spelling of your comment- 'would', and 'too'.



answeranswer - 3/10/2008 6:35:12 PMView My AgentSpace
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Thanks for correcting my typos.

Last I checked, you and your friend had only posted in two stories, both identical. If you are not aquaintances somehow, then you must be one in the same person.

Anyway, I'm not questioning the why or how of capitalism as I know that already.

I'm just curious as to why anyone would defend a business practice which is so anti-consumer, no matter how legal it may be.

You seem to profess a knowledge of the economical aspects of business. I would suggest you take a course in the ethics of business. You are clearly uninformed in that regard.




pushrod27pushrod27 - 3/10/2008 7:33:00 PM
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there are no ethics in business.

"let's get paid and go home"

anything else is superfluous.


mkvegasmkvegas - 3/10/2008 8:18:40 PM
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Answer,

There are ethical problems in the sale of automobiles when someone clears a salvage title and sells it to a family with children. There are ethical problems when someone steals someone else's identity to buy a car. There are no ethical problems with someone charging what the market will bear on a luxury product that is strictly a WANT. With this mentality, you had better launch a full-on strike against companies like Louis Vuitton, Rolex, high-end steakhouses, theatrical shows, Gucci, Coach, Prada, Ferrari...


mkvegasmkvegas - 3/10/2008 8:37:13 PM
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...and good Lord I would hate to hear what you have to say about Hannah Montana...


answeranswer - 3/10/2008 9:56:00 PMView My AgentSpace
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gain, I strongly suggest your correct your ignorance of business ethics by taking a class or two.

Nobody is saying a company can't charge what they want for something. They are free to do what they want.

However, there is a problem when a consumer is promised one price via TV/magazine ad or website and then is shown a different price when they go to purchase said product.

And your Hannah Montana comment was irrelevant. The high ticket prices for her shows were the result of secondary market transactions. Those buying directly through ticketmaster or whatever paid the face value.



mkvegasmkvegas - 3/11/2008 1:46:40 PM
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