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ACURA Executives LISTEN UP - This is YOUR CUSTOMER BASE Speaking...

Agent00J submitted on 7/24/2008 Official AutoSpies Timestamp: 11:14:39 AM

With all the controversy surrounding Acura with the recent redesigns of the TSX, RL and the soon to be released TL, I was reminded of an article I had read in which Acura stated the reasoning behind changing the name of the Legend to the RL was simply about brand recognition. Acura was concerned that the value of the Legend name was becoming more powerful and recognizable than the name Acura, and as such by steering clear of names instead using letter and numbers to identify their cars, the name Acura would instantly be recognizable. Read More



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BMW X6: SOLD OUT !!!

BMWBlog submitted on 5/8/2008 Official AutoSpies Timestamp: 11:00:02 AM

BMW AG chief executive officer, Mr. Norbert Reithofer, announced today that the BMW X6 had been already sold out for this year. Read More



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