Agent001 submitted on 6/28/2006 Official AutoSpies Timestamp: 4:36:42 PM New CEO Dieter Zetsche aims to beat Lexus in quality, make the Smart division profitable, and lift Chrysler's productivity -- and all by 2008 Zetsche said Mercedes will not be trying to be "sporty and cool" to compete more evenly with BMW and Audi. Instead, through new products and marketing, Mercedes-Benz will be emphasizing, style, comfort, and engineering. Read More